People across the world commonly exchange gifts, but tech-savvy South Koreans are now turning to mobile phones to do that thanks to the new converged m- commercial service launched by SK telecom.
The service, dubbed Gifticon, combines barcode technology with the mobile payment, and converges the online worked with the offline world.
With the Gifticon services users can send gift vouchers for over 130 items from 40 exchanges and brands, such as Starbucks, 70 Eleven, Haggen_Dazs and Mc'D, through instant messenger, WAP or web. Once an item is selected, the Gifticon Server, which is connected to partner companies, will send and authorize an SMS in real time.
Those who received the messages can download coupons with embedded barcode and exchanged them for real products.
Thursday, July 31, 2008
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