The World's Most Respected Companies 2008

The World's Most Respected Companies 2008

I was going through the study report conducted in 27 different countries by
an institution in US.(Well, sorry to say, Indonesia was not in the list)

They use "The Global Pulse Model" it measures the good feeling, trust and respect that consumers feel towards a company. Therefore provides an overall assessment of the health of a company's reputation.

It consists of 7 dimensions that were found from qualitative and quantitative research to best explain the reputation of a company internally.

Toyota Motor corp(Japan) earned the highest rating with an outstanding score of 86.53 where as Google comes in a close 2nd with score of 85.23, followed by the consumer friendly Swedish retailer Ikea with the score of 84.14

From the Asian countries (leaving the first place winner toyota), Tata Group (India) comes to the 6th place with the score 82.84 and Haier Corporation (China) is at 13 with the score 81.19 closely followed by Infosys Technologies limited
(india) with the score 81.18 at 14th place.

Microsfot ranked 137 with the score of 70.52..hmmm interesting isn't it.

I am planning to write few more blog on the same subject, so stay tuned.

Thank you, Readers
JS